Branding

We accompany brands from where they are today to where they are destined to be tomorrow. We align vision and action, purpose and experience, so that every point of contact becomes a real opportunity to generate value.

Becoming who we’re meant
to become.
We live in an environment saturated with stimuli, and only brands with a clear purpose, an authentic personality and a coherent narrative manage to be memorable. At Workoholics, we help you build a meaningful and forward-looking identity, finding the point of convergence between what you are and what you need to be, to generate a positive impact on your business, people and society. We accompany each brand in discovering its place, its voice and its moment, so that, from there, it can transform realities, connect with people and build the future.

Solutions

Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
Imagen de marca para Massive expuesta en pared
[01]

Brand diagnosis and strategy

  • Brand audit
  • Interviews and team dynamics
  • Category, competition and trend analysis
  • Strategy workshop
  • Brand architecture
  • Brand platform & Core brand

We analyse the internal and external context of the brand, understand its history, culture and perception, and define a clear and meaningful strategic direction. This is the moment when business, culture and purpose align, and the territory that the brand must occupy in order to be relevant and distinctive is mapped out.

[02]

Brand identity

  • Naming and verbal identity
  • Visual identity
  • Sensory identity
  • Brand and identity update
[03]

Activation and scalability

  • Creative direction and support
  • Launches and relaunches
  • Communication and campaigns
  • Comprehensive brand applications
  • Brand reel
  • Brand manual and brand kit
  • Brand center
  • Brand KPIs

We analyse the internal and external context of the brand, understand its history, culture and perception, and define a clear and meaningful strategic direction. This is the moment when business, culture and purpose align, and the territory that the brand must occupy in order to be relevant and distinctive is mapped out.

  • Brand audit
  • Interviews and team dynamics
  • Category, competition and trend analysis
  • Strategy workshop
  • Brand architecture
  • Brand platform & Core brand

Impact

Branding is a conscious process of transformation. It is built from the inside out: aligning people, activating purpose and projecting a coherent identity. The result is a living tool to excite, connect and lead with authenticity: a brand that mobilises and transforms, generating results that are noticeable in the business.

RDT
+60% in the consolidation of brand architecture and its repositioning. +15% increase in Share of Voice compared to competitors.
Consultancy
BiscayTIK
+40% spontaneous awareness of the apps and brand recognition.
Public administration
IKERFEL
+100% increase in lead generation through the website and improved brand perception
Consultancy
ICOBEN
+30% in brand consideration and preference.
Consumption

We understand branding as a shared, profound and transformative journey.

A combination of analysis, strategy and creativity that allows us to build meaningful brands, capable of projecting themselves with authenticity and consistency in every decision. We do not follow rigid formulas, but rather design living processes, tailored to the moment each brand is experiencing, its context, its character and its ambition.

[1]

Initial analysis and diagnosis

We understand before we propose. We listen, explore and analyse the environment and the brand's inner workings in order to make decisions with vision and judgement.
[2]

Strategic definition and objectives

We build from within. We co-create a clear platform aligned with the purpose, context and horizon of each brand.
[3]

Brand identity

We make what the brand is tangible. We design names, visual and sensory universes that express its essence with consistency and emotion.
[4]

Activation and launch

We accompany you during the launch, providing the team with clear tools, inspiring materials and a narrative ready to connect.
[5]

Management and scalability

We accompany you along the way; we manage, optimise and guide your brand so that it grows consistently alongside your business.
[1]

Initial analysis and diagnosis

We understand before we propose. We listen, explore and analyse the environment and the brand's inner workings in order to make decisions with vision and judgement.
[2]

Strategic definition and objectives

We build from within. We co-create a clear platform aligned with the purpose, context and horizon of each brand.
[3]

Brand identity

We make what the brand is tangible. We design names, visual and sensory universes that express its essence with consistency and emotion.
[4]

Activation and launch

We accompany you during the launch, providing the team with clear tools, inspiring materials and a narrative ready to connect.
[5]

Management and scalability

We accompany you along the way; we manage, optimise and guide your brand so that it grows consistently alongside your business.

In our branding, technology is an enabler, not an end in itself. It helps us activate, project and scale brands in a consistent, effective manner that is aligned with their real context. Each project has its own logic, timing and pace. That is why we select tools based on what they need: scalability, agility, seamless integration and ease of use. We do not impose closed platforms or processes; we propose solutions that adapt to your team, your objectives and your operational capacity.

Collaborative environments and documentation
Google Workspace, Microsoft 365, Trello, Notion
Identity creation and creative environments
Adobe Creative Cloud, Figma
Brand ecosystem
Brand center