Ausolan, connecting with the legacy and future of a leading cooperative.

A LEGACY OF FEMALE LEADERSHIP

Founded in 1969 by 17 women, Ausolan is a cooperative that has established itself as a leader in catering and cleaning services. With more than 11,000 employees and a client portfolio that includes residences, hospitals, schools and companies throughout the country, Ausolan is distinguished by its proximity to the customer and respect for local customs.

Ausolan's new website project has been the result of a multidisciplinary collaboration between several key entities. From the new visual identity created by Move and with Irontec as a facilitator that guarantees a robust and functional technological base, at Workoholics we were in charge of the user experience design and front-end development, ensuring that the new graphic identity was perfectly integrated with Ausolan's business objectives.

This collaborative work has enabled the creation of a website that connects the brand's historical legacy with a modern vision that looks to the future.

BUSINESS-ORIENTED DIGITAL STRATEGY

To ensure that the website meets Ausolan's communication and business objectives, several strategic actions were carried out. To begin with, an exhaustive SEO analysis and benchmarking were carried out, including a positioning study and keyword research, which allowed us to structure an optimised content architecture to guarantee good performance in searches for Ausolan's services.

When considering the design of the interface, the new graphic identity was integrated, as well as the company's value proposition. In addition, in close collaboration with the client, a careful process of content curation and copywriting were carried out, ensuring that each text reflected the essence and values of Ausolan. We thus created a digital asset with a coherent and intuitive interface design that permeates the entire website and facilitates conversion.

WITH PEOPLE ALWAYS AT THE CENTRE

Ausolan is committed to a human connection, prioritising photographs where people are the protagonists and with the values of commitment, quality and sustainability present in each section of the website.

Ausolan's digital renewal process not only rejuvenates its image and adapts it to the current times, but has also served to generate additional content through audiovisual sessions, material that can be reused in other brand assets, such as social networks.

With this transformation, Ausolan strengthens its online presence and reaffirms its purpose, with service excellence as a top priority.