From local to digital: km0 technology for sustainable tourism in Urdaibai












- Digital product and service
- Brand strategy
- Digital strategy
- Customer platforms
- Visual identity
- Naming
- User experience
- Strategy
- Creative direction
- Process digitisation
- WebApps
Declared a Biosphere Reserve by UNESCO in 1984, Urdaibai is a natural area with a unique cultural, landscape and heritage richness. To value its diversity and facilitate an accessible tourist experience, we designed Beittu, a digital viewer that allows you to plan and customize each visit to the territory, showing the information in a visual and interactive way.
Get to know the Reserve (almost) as if you were here.
Beittu, Urdaibai's tourist viewer, allows visitors to explore the territory before, during and after their trip, offering them routes, accommodation, heritage, events and much more from a single place. Thanks to its interactive and adaptive design, Beittu facilitates trip planning, allowing users to quickly discover and find the places they want to visit. The webapp's smart filters allow them to search for options that suit not only their preferences, but also their specific needs, such as plans for people with reduced mobility, accompanied by pets or children, ensuring an accessible and personalized experience for everyone.
Through the interactive map of Beittu -a name created by Workoholics as part of the branding strategy-, users can consult all the tourist resources of Urdaibai, from accommodation and routes to gastronomy, monuments and activities. In addition, the viewer offers the possibility of creating one's own experience, answering the questionnaire in “Plan your experience” or adding resources manually to “My experience”. Thus, each person will be able to generate a personalized itinerary that can be consulted whenever needed.
Intelligent and collaborative document management for Urdaibai
Ensuring that tourist information is accurate and useful for those who visit the territory requires a solid and collaborative tool. This is where Dana comes into play, Urdaibai's tourist document manager, used by different local agents -from tourist offices to the Biosphere Reserve itself-. This platform allows content to be managed jointly, establishing permissions that ensure the proper use of images, documents and key data.
Dana -naming also created for the project-, which means “everything”, is the platform where all the audiovisual resources of the different tourist offices that make up the territory are collected, organized and updated, and which among other things feed Beittu, the tourist viewer of Urdaibai. From images and videos to locality cards and key data about the territory, the manager unifies and structures the information in an agile and collaborative way. The direct connection with Beittu allows any modification validated in the manager to be immediately reflected in the viewer, ensuring that tourist information is always updated and accessible to any user.
In addition, with this tool each tourist office, together with Urremendi and the Biosphere Reserve, can share and manage documents in a simple way, with a permission system that guarantees control over their use. This allows the information to be always available and verified and optimizes the workflow between the different agents involved in the tourism promotion of Urdaibai.


The key to the project has been to design a system where each tool fits together without friction, ensuring that both data management and visualization are efficient and accessible.
Feel the instant connection with Urdaibai
The combination of Beittu and Dana allows the Urdaibai region to have powerful tools for its tourism promotion in a conscious and sustainable way, combining exploration and analysis of data and information under a unified digital strategy. A project framed within the strategic plan aimed at accrediting the protected area as a sustainable tourist destination.
Come and write your own story in Urdaibai!
Technology
User-centric UX/UI design facilitates intuitive navigation, putting people at the center of all processes. The integration of an automated system not only optimizes workflows, but also ensures greater reliability and consistency in data, allowing different tourism stakeholders to effectively leverage information to enhance sustainable tourism development in the region.
- Front-endAngular
- Back-endStrapi

Credits
- Oskar Gezuraga
- Eneko Quintana
- Mario Rivera
- Amaia Cano
- Danilo Triana
- Nerea Gómez
- Enara Etxaniz
- Gorka Muñoz
- Imanol Arenaza
- Urremendi