The power of music, the corporate website for a leading company in the sector
- Web experience
- Corporate website
- Creative direction
- Digital strategy
- User experience
The project to redesign Last Tour's corporate website was born with a clear objective: to build a dynamic and versatile website capable of conveying all the company's know-how and capturing the relentless activity of one of the promoters that, with more than 15 years of experience, has become a benchmark in the music industry at a local and international level.
More than just an events calendar and artist catalogue
Entirely conversion-oriented, the new digital asset developed by Workoholics in collaboration with Irontec has been designed to offer users the possibility of purchasing tickets for concerts and events promoted by Last Tour.
The discovery, promotion, and representation of artists is another area in which our client successfully operates. A large catalogue of bands, solo artists, DJs, etc., such as Last Tour's, needed to have a prominent presence on its new website in order to promote their booking.
Promoting and facilitating ticket sales for events organised by Last Tour, as well as hiring artists, is one of the project's priorities.
Festivals, marketing, and even a record label
Last Tour organises and promotes six music festivals: Bilbao BBK Live, Azkena Rock Festival and BIME are just a few examples of large-scale events that, at least for the time being, will have to wait to welcome the thousands of people who flocked to them every year. In the meantime, they make up one of the sections of the Last Tour website, where they are hibernating before returning stronger than ever.
Last Tour's extensive portfolio of products and services, as well as its constant stream of news, presented us with a significant challenge. We responded to this challenge with a powerful interface design with great visual impact, complemented by a web architecture designed to bring the most relevant information to the user in a clear and orderly manner. Impossible to get lost.
A website with a global reach
The music promoter now has a multilingual website with a global reach that meets the needs of a highly diversified and constantly evolving business. Festivals, events calendar, news, training, marketing services, corporate information, venue and space management, press area, and record labels such as Oso Polita. All of these are featured on Last Tour's new corporate website.
The Last Tour website responds to a diversified and constantly evolving business model.
- FrontendWordPress
- BackendWordPress
Credits
- Nagore Frias
- Fran Alonso
- Igor Nieto
- Myriam Redondo
- Nagore Frias