With my hands in my jacket pockets, I walk along the estuary warmed by the mid-afternoon sun. Even with some doubts about whether ten years as an agency is cause for celebration, I feel happy and eager to share this day with the people who have made the Workoholics project possible.
I have spent the afternoon trying to find the right words. I may not have this opportunity for another 10 years so I should say something brilliant, interesting and profound. I should talk about the origin of an unpronounceable name of dubious meaning, which I love. I should talk about the road traveled, about the people and organizations that have accompanied us. I should look to the future. I am ready.
I arrive at the wharf where Eneko and Fran make sure everything is perfect. I love the venue, on a par with the best Russian Doll locations. We make final touches at the photocall and give photo and video directions. Welcome to the Wx party!
Little by little, the place starts filling up and I feel increasingly supported by my Workoholics colleagues, friends, family and invaluable people. I don't know how many hugs I have given. Perhaps the most beautiful was that of Germán, co-founder of Workoholics, or Xabi going out of his way to say hello before catching his flight to Madrid, or a smiling Olaia accompanied by her daughter. Ricardo, Raul, Lucía, July and Ramón, Jon and Aitziber, Cristina and Mikeldi, Juan, Olatz and Noelia. Pedro from Canal Directo, who is also present, and chats animatedly with Ivan from Uniko. And I could go on listing precious moments. I think this is where I can post a video.
Someone asks if I am going to say a few words. Yes, yes, of course. But all of my preparations suddenly seem meaningless. And I go on stage, accompanied by the team, to say the only thing that can be said. Thank you!
Thank you Nagore, Leire, Myriam, Fran, Igor, María, Eneko, Anaitz, Lorea, Irune, Gorka and Iker. The best possible team. Thanks to all the people who, like Lola and Marcelo, have inspired us and helped guide Workoholics. Thanks to Iker, Gorka, Igor and Jabi, because I can't imagine Workoholics without you, without Irontec. And thanks to Jabi, for existing.
The party seems to have been a success. Since I struggled to talk about Workoholics and its history, we asked our guests to make a wish for our 20th anniversary. Inside video.