The idea of this format arises from the need to offer a space to disseminate the work and processes of people with talents that are difficult to label. In phase of “call for entries” or reception of applications until 15/05, the event will take place on Friday June 3 at the Workoholics offices in downtown Bilbao.
As an agency, Workoholics receives many interesting portfolios throughout the year. The daily activity and project management make it difficult for us to focus, review, classify and deepen all the information received. This fact, added to the desire to celebrate creativity as an engine to come back to life, review views and reactivate change in a post-covid context, has been key to promote an event that wants to focus on new specialties, formats, ways of creating, being and expressing that are emerging in an increasingly global context.
Work in progress is aimed at people from different creative fields, such as art and visual creativity, photography and video, illustration, motion graphics, typographic creation or digital content creation. The event will be held in hybrid format, with 12-minute presentations by each talent. On the one hand, in person, for a small audience, preferably professional, and on the other hand, in open streaming, through the agency's Twitch channel.
Vans in Work in Progress
The iconic brand of clothing and sneakers joins Work in Progress in its goal of promoting creativity in all its wonderful forms, also those that inhabit the digital universe. Vans has been present in our imaginary through different generations. It is innovation, it is experience, it is young, but it is also old skool; values that connect with our culture and with that of creative people, who perceive Vans as a brand representative of a way of being, working and living life. Vans shoes are made to repeat, to test, to experiment... That is the spirit of Work in progress.
Vans is a true advocate of creative expression and promotes it in all its forms through its founding pillars: action sports, art, music and urban culture. And all this, with the aim of defending and inspiring artistic expression worldwide and offering its fans the opportunity to participate in creative activations, and thus understand why creativity is part of the raison d'être of the brand. Among the actions promoted by the brand, we find the Vans Checkerboard Day, an initiative that has helped raise more than 2 million dollars for non-profit organizations around the world, supporting creativity, mental wellness and community engagement. In addition, the brand will give a gift in the form of shoes to the 12 people who are selected and present their work during the event.