An app that elevates the ZEID Fest experience, connecting people with their passions
- Digital product and service
- Web applications / WebApps
- Apps
- Digital strategy
- User experience
- Creative direction
The app, created by Workoholics for the Zeinen Ederra Izango Den festival, is the result of a collaboration with the operator Guuk. The project aims to offer festival-goers an experience that goes beyond the usual, facilitating a digital link between attendees and the organisation.
Guuk & Workoholics, an association promoting culture
The ZEID Fest app is the result of a strategic partnership between Workoholics and Guuk. It is the second joint project following the successful development of Kirolapp, the digital transformation project that gave rise to, among others, the Bilbao Basket app. In the case of the ZEID Fest app, created for the last two editions of the event, we combined our expertise in design and technology to deliver an application that not only informs, but also actively engages the user.
The aim of this project is to enrich the user experience by providing valuable content and facilitating interaction through interactive features.
Beyond a festival experience
The ZEID app acts as an information and engagement channel for festival attendees. From the event schedule to details about the artists and maps of the venue, the app serves as a comprehensive guide to enhance the festival experience. It also includes a live stream of the radio programme and up-to-date news, ensuring that users are always informed.
Features worthy of a festival like ZEID
The ZEID Fest app has some really useful and interesting features, designed to offer attendees a complete digital experience before, during and after the event. First, it is worth highlighting the push notification system developed, which allows real-time alerts to be sent to people who have downloaded the app, for example, about the start of concerts or other important announcements.
Another notable feature, aimed at capturing leads, is the app's gamification. To this end, we created an interactive quiz that allows participants to win prizes such as merchandise or tickets for future editions of the festival.
On the other hand, in order to offer a truly personalised experience, the app allows users to set reminders for their favourite concerts, as well as edit their personal preferences. In addition, as a multilingual app, it allows content to be consumed in both Basque and Spanish, thus facilitating a truly inclusive experience in terms of language.
The key to the success of the ZEID app lies in its ability to integrate key festival information with useful features for users. All this is delivered through a dynamic, user-friendly interface that ensures a high level of engagement.
An attractive and usable interface design, aligned with the ZEID graphics.
The app's design is also conceived as an extension of everything that happens during a music festival like ZEID Fest. Both the typography of Pràctica, winner of a LAUS award, like the colours of the artists' tokens, blend perfectly with the illustrations created by Cuernolobo.
Awards – A design recognised by the industry
The excellence in design and functionality of the ZEID app has been recognised with the LAUS 2024 award for graphic design and visual communication for the best non-transactional app, adding to the Gold Anuaria award for the best app. These awards validate the quality of the design and the innovative nature of the project, highlighting its cultural and economic importance in the field of live events.
Best app 2024: Gold Anuaria and LAUS
A new standard for technological integration for live cultural events
On a technical level, the ZEID app has been designed with a scalable and replicable architecture, allowing not only for future integration with other APIs and expansion of its functionalities, but also for the adaptation of this platform for other festivals and events. The hybrid technology used, combining Ionic and Capacitor, facilitates its adaptation and growth as the needs of the festival and its audience change, as well as allowing for efficient implementation in different contexts and events and broad applicability of the model.
It is a hybrid solution based on Ionic and Capacitor, capable of being deployed on both iOS and Android with a single code base. Data is integrated through a Rest API implemented in Strapi with a MySQL database, ensuring secure and efficient management of content and interactions.
- FrontendIonic + Capacitor
- BackendAPI Rest + Strapi + MySQL
- StoresiOS + Android
Cifras
Credits
- Oskar Gezuraga
- Anaitz Cid
- Manex Zabala
- Igor Nieto
- Myriam Redondo
- Nerea Gómez
- Zeid Fest
