The initiative, promoted by Workoholics, once again counted on the collaboration of a brand as present in our imaginary as Vans, in total harmony with our culture and that of the creative people. After a first edition that exceeded our expectations, the organization of a second edition was a new challenge. Work in Progress 2023 had to evolve, reach other places, but at the same time, we had to be able to maintain its essence and raison d'être. After all, the idea of organizing an event like this arose from the desire of Workoholics, as an agency, to have the right space to meet and make visible the work of people with talents that are difficult to label.
And the satellite got a response through the airwaves.
From Bilbao, in our particular Cape Canaveral located in Jardines de Albia, we put into orbit a satellite with a specific mission: to locate the digital talent that develops in our environment and in neighboring galaxies. During the call for entries period, we had the opportunity to review more than 60 applications and, although the quality, diversity and quantity of portfolios received made the evaluation process difficult, we had to shape the agenda of presentations. Having to choose meant leaving out other people, which was very difficult. From here, thanks again to all the people who sent us their applications. In this way, based on different evaluation criteria, the selected speakers appeared quite organically, names that would make up the line-up of the 2nd edition of Work in Progress: Anaís Fernández, Santiago García, Arrate & Mora, Zelai García, Ion Lucin, Maramcmiller, Leandro Marimón, Julián Trotman, Ainize Medrano, Nere Orioa, Joshua Jackson, Anne Sada.
240 minutes of creativity in vein
And the day arrived. The meeting, which once again was held in a hybrid way, brought together about 80 attendees in person at the Workoholics space and, in the streaming done through our Twitch channel, more than 500 people showed up. Throughout the morning, we were able to enjoy the 12 very interesting (100% objective data) exhibitions with which the speakers were able to present their work to the world for about 12 minutes. During the meeting, entities and agents from our environment and the creative industry joined us. Representatives of agencies and companies such as Crisis Creativa, Cuchillo, LIN3S or Irontec, came to our space to see first hand the work of the speakers. Thank you very much for your support.
How to say thank you without saying thank you
In addition to Vans, whose commitment to creativity is fully accredited, and whose support is a real boost, we would also like to thank other brands that have joined WIP this year: Café Fortaleza, for filling the coffee break with your aroma, and La Salve for those beers that accompanied us during the vermouth break. Also to La Absurda Zurda for her great photos, to all the Sonort team for the technical and video realization. And of course, to all the Workoholics team that got involved to the maximum to make Work in progress happen at such a high level.
Come on, okay... thank you very much.
