New digital asset that connects the cultural fabric of Getxo, a space to promote the cultural proposal of the town and encourage citizen participation

Client
Getxo Kultura
Culture/ 2022
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Getxo Kultura edificio Muxikebarri
Services
  • Web experience
  • Recruitment & CRO
  • Creative direction
  • Digital strategy
  • User experience
  • Corporate website
4 min read
Getxo Kultura mobile
Getxo Kultura danza
Getxo Kultura mobile
01/03
Getxo Kultura desktop
Getxo Kultura desktop
Getxo Kultura desktop

Optimal performance and efficient content management

Culture doesn't stop. Neither does the web. That's why the technical approach of the project ensures that both the management and the updating of the website are fast and efficient, allowing a constant updating of the content without compromising the performance of the site.

The Getxo Kultura website uses WordPress as CMS. In addition, to make content management as easy as possible, we worked on the UX writing of the manager itself, making the work of updating content as intuitive as possible.

For the front end, a headless model is used with Astro, which allows an efficient content update and optimizes the performance of the website. This configuration incorporates a solution that allows only new content to be updated, which optimizes loading and management times, crucial for the SEO positioning of the website.

In addition, the integration with Pinterest in the libraries section expands the functionalities and resources available to users, offering an even more enriching experience.
 

  • Front-endAstro (headless)
  • Back-end / CMSWordPress
  • IntegrationsPinterest

Figures

Keywords

Helps to attract qualified traffic and improve ranking in search results.

2.2K
Organic traffic/month

Indicates that your content is being found naturally, without the need for paid advertising, which reflects the effectiveness of SEO strategies.

11.5K
Number of keywords in Top 10

Which translates into higher search engine visibility, increased qualified traffic and more opportunities for acquisition and conversion.

+72%
Average time on page

Indicates that the content is relevant, retains attention and responds to user needs.

02:57

Credits

Project Manager
  • Nagore Frias
UX Designer
  • Anaitz Cid
Motion Grapher
  • Manex Zabala
Developer
  • Igor Nieto
  • Iker Melero
  • Noelia Pérez
SEO Specialist
  • Jon Ledesma
Data Analyst
  • Jon Ledesma
  • Jone Vispo
Client
  • Getxo Kultura