New digital asset that connects the cultural fabric of Getxo, a space to promote the cultural proposal of the town and encourage citizen participation












- Web experience
- Recruitment & CRO
- Creative direction
- Digital strategy
- User experience
- Corporate website
The new website of Getxo Kultura, contributes to the positioning of the entity as a promoter of cultural activity, promoting the initiatives organized by different groups and encouraging citizen participation in all cultural areas.

The interface, intuitive and accessible, ensures that both citizens and cultural associations find value in its use and interaction with the content offered.
A digital experience aimed at facilitating participation in the cultural life of the municipality.
Designed to maximize conversions, the site seeks to increase ticket sales and the number of people associated with Getxo Kultura. It also focuses on building visitor loyalty through updated and unique content. In addition, it aims to generate recommendations and virality of its contents, turning citizens into prescribers of the cultural offer.
On the other hand, the website serves as a window to Getxo's cultural offer, making associations and available spaces visible, and promoting the rental of these spaces to promote cultural activities. All this is offered in a bilingual platform, in Basque and Spanish, which guarantees accessibility and inclusion, adapting to the linguistic diversity of the municipality.
This creates a dynamic and attractive site that not only promotes local culture, but also encourages the active participation of the community in all its cultural initiatives.

Continuous improvement based on data
The launch of a digital project is the starting point for building living solutions that transform as people use them, providing long-term value. For this reason, we continue to accompany Getxo Kultura with a support service, evolutionary development and continuous improvement aimed at optimizing the conversion rate.
Thanks to SEO monitoring and analysis of user behavior through session recordings and heat maps, we offer an evolutionary development service for new functionalities. This continuous work allows us to consolidate a robust, flexible platform capable of responding to the pulse of the cultural activity of the municipality, strengthening the role of Getxo Kultura as an institutional reference.


The website, in which images of events and artists are the protagonists, transforms the classic physical agenda of events in an immersive and attractive digital space.
Getxo's cultural activity starts here
The interface design of the new Getxo Kultura website follows the new graphic line conceived by Estudio Marina Goñi, achieving a coherent and attractive visual integration. With a minimalist proposal, the first moment of the web highlights relevant cultural events through a visual slider.
In addition, it provides access to streaming events and presents content related to the different spaces. The categorization by color according to the theme of each event and a focus on accessibility ensure a simple and effective user experience for everyone.
Optimal performance and efficient content management
Culture doesn't stop. Neither does the web. That's why the technical approach of the project ensures that both the management and the updating of the website are fast and efficient, allowing a constant updating of the content without compromising the performance of the site.
The Getxo Kultura website uses WordPress as CMS. In addition, to make content management as easy as possible, we worked on the UX writing of the manager itself, making the work of updating content as intuitive as possible.
For the front end, a headless model is used with Astro, which allows an efficient content update and optimizes the performance of the website. This configuration incorporates a solution that allows only new content to be updated, which optimizes loading and management times, crucial for the SEO positioning of the website.
In addition, the integration with Pinterest in the libraries section expands the functionalities and resources available to users, offering an even more enriching experience.
- Front-endAstro (headless)
- Back-end / CMSWordPress
- IntegrationsPinterest
Figures
Helps to attract qualified traffic and improve ranking in search results.
Indicates that your content is being found naturally, without the need for paid advertising, which reflects the effectiveness of SEO strategies.
Which translates into higher search engine visibility, increased qualified traffic and more opportunities for acquisition and conversion.
Indicates that the content is relevant, retains attention and responds to user needs.
Credits
- Nagore Frias
- Anaitz Cid
- Manex Zabala
- Igor Nieto
- Iker Melero
- Noelia Pérez
- Jon Ledesma
- Jon Ledesma
- Jone Vispo
- Getxo Kultura