A website to navigate with calm. Generating commercial opportunities in the nautical sector through the digital channel

The digital channel as a generator of business opportunities

In collaboration with the agencies LANA and Mediasal, we embarked on an international project aimed at securing commercial opportunities for a nautical company dedicated to the design, manufacture and marketing of electric-solar boats.

We developed a website for LASAI that effectively conveys the brand's value proposition in its commitment to a new form of mobility and leisure that is more sustainable and environmentally friendly.

To coincide with the product launch at Boot 2023, the Düsseldorf Boat Show, we are launching a campaign landing page aimed at capturing qualified leads; contacts with whom we could schedule meetingss at a strategic event to present LASAI's proposal to the market.

User experience faithful to brand identity

We created a digital experience that, from the outset, not only facilitates the acquisition of new business but also conveys LASAI's unique value proposition to the digital channel. Through UX/UI design, we reinforced a positioning that is mainly related to smooth, sustainable, and environmentally friendly navigation, powered by solar energy.

In order to build trust, persuade and provide a clear response to users' concerns, we enrich the website with both technical and emotional content. To do this, we rely on brand storytelling, as well as keyword research previously carried out as part of the SEO positioning strategy.

From there, we designed a multilingual, usable and accessible website. An easily scalable project, capable of integrating different functionalities and content depending on LASAI's needs at any given time, from product sheets and configurators to landing pages, forms, etc.

Sailing calmly, also on social media

To promote brand recognition and awareness, the project is complemented by the definition of a social media strategy. Analysing the market and the competition, identifying opportunities and defining the different audiences in depth allows us to provide LASAI with a solid foundation for managing its presence on social media channels, focusing on Instagram, Facebook and LinkedIn.

We are thus shaping a plan for networks with the capacity to generate engagement, arouse interest in the community, and reflect brand values and corporate culture, in which aspirational, experiential content linked to the lifestyle presented by LASAI takes precedence.

Beyond the website: the commercial presentation

In order to support the launch of the LASAI brand, we created a presentation that contributes to the development of its positioning in the nautical market. A comprehensive corporate document that supports the company's sales team in establishing new partnerships and generating business opportunities.