Awards are always exciting. And this one especially. Conservas Serrats, a brand we've been working with for the past year, has won a silver award at the AEBRAND Awards in the Digital Branding category. This milestone makes us even more thrilled because it was our first time entering these national awards.
This is pretty cool, but it's especially exciting because it recognizes a long-standing effort: bringing a brand with over a century of history into the digital world without losing anything along the way; or rather, adding to it in the process.
“Stories in a Can” or Branded Content with Continuity
The beauty of this recognition isn't just the award itself, but what it highlights. At Workoholics, we've been working for some time to translate everything that was already present in Serrats' brand purpose to the digital environment: craftsmanship, origins, the sea, history, approachability, and that unpretentious, authentic way of doing things. The focus here was on building a recognizable brand territory, with a clear voice and a storytelling style that would have staying power.
Much of that work has taken shape in “Stories in a Can,” a series of everyday stories (native to social media) starring the Larrañaga family. There we found an insight and a natural way to create branded content. We produced a series of pieces with their own identity, closely tied to Serrats' universe and designed so that people wouldn't perceive them as an interruption, but rather as valuable content, with a recognizable tone and sensibility with every scroll.
And, undoubtedly, one of the keys to success has been continuity. There was a first season and then a second, maintaining the same protagonists, style, and audiovisual language. This allowed the content to be quickly identified and the relationship with the audience to grow gradually. Because in the end, a community isn't built with a single piece or a "one-shot"; it's created little by little, with a storytelling style sustained over time.
From “Stories in Preserves” to “Preserves”
The interesting thing is that this thread remains alive and is now growing with Conservaciones, a video podcast presented by Ana Urrutia that takes that same brand territory to another format. The channel changes, but the tone and perspective remain: unhurried conversations, attention to authenticity, craftsmanship, and identity. And therein lies one of the keys to the project: building a consistent way of telling stories, capable of strengthening the Conservas Serrats brand and also having a tangible impact on business. In fact, in the last year, this strategy has contributed to boosting revenue (+20%), orders (+31.8%), social media traffic (+240.21%), and community growth (+13K).
A joy and also a confirmation
This silver medal makes us happy, of course. But also because it confirms something we believe in: that it's worthwhile to dedicate time to building brands with a long lifespan, crafting content with care, and thinking long-term.
And doing it as a network, within DANOK and alongside partners like LIN3S, Geotelecom or SEOBIDE, is also part of the strength of projects like this. And all of this, of course, with the trust of a client like Conservas Serrats, with vision and a strong desire to innovate in their sector.