We connect with what unites us, Kirolapp, a platform for the digitalisation of sports clubs.
- Digital product and service
- Web applications / WebApps
- Apps
- Process digitisation
- Digital strategy
- Creative direction
- User experience
Guuk, the Basque telecommunications operator offering services in the Basque Country and Navarre, has set us a challenge: to create a mobile app that facilitates communication between sports clubs and their fans. This has given rise to a digital transformation project that provides clubs with the latest technology to boost their growth.
Guuk seeks to connect with our identity, our people, our dreams and stories, our towns and cities, and, at the same time, with modernity, innovation, networks, and the technology of the future. What better way to do this than through something that unites us all: sport.
User experience as a priority
Based on the strategic definition, the application is conceptualised and developed by placing users at the centre of all processes, both those who will use the app and those responsible for managing and administering it. The interaction design, the accompanying motion, the material for the stores... everything has been conceived with the aim of offering an intuitive and memorable user experience.
The use of agile methodology in the development of the project has allowed us to involve the client and the different profiles that make up the work team, offering an agile response for the implementation of new functionalities, as well as for the launch of new apps, always within a process of continuous improvement.
Streaming matches is one of the most interesting features of a digital tool that uses cutting-edge technologies, such as automatic tracking cameras.
Features tailored to each profile
Each app, available on iOS and Android, offers fans the opportunity to experience everything that happens around their club up close through features such as notifications, live streaming of matches in collaboration with Rural Kutxa, news, squad information, ticketing, as well as other new features that may be integrated in the future.
As with any club, members have access to exclusive features. However, to ensure that no fan who feels an affinity for their team is left on the sidelines, non-members can also enjoy the app, albeit with certain limitations.
Kirol app is designed as a ‘master’ mobile application with which to develop fully customised apps for different clubs, but based on the same source code.
Simple and intuitive content management
Behind the players on a team, there is always a staff that makes everything work. The same is true for a digital tool like the Kirol app. Considering that each app must be managed by different people, we opted to create our own simple content manager developed in Angular, making it easier to update content.
At the same time, the project has a unique and proprietary administration environment so that Guuk can manage basic club information from its back office and activate customer acquisition campaigns, strategically segmenting them based on the data collected.
Best Application Award
The Bilbao Basket app created by Worköholics as part of the Kirol app project has been awarded the 2021 Anuaria GOLD Award for best app, the highest recognition given by Veredictas in the National Graphic Design Awards.
One code, infinite apps
Kirol app was created as a host application with which to generate, in an agile and sustainable manner, infinite customised applications for different sports teams based on the same source code. The technical solution with which the Bilbao Basket and SD Amorebieta apps, among others, have been created to date has a direct impact on the profitability and efficiency of a project focused on optimising the resources allocated to its development and maintenance.
Furthermore, this approach allows us to parameterise each club, adapting it to its graphic ecosystem and providing it with functionalities that are tailored to the nature of the sport or the characteristics of the club, which promotes an optimal user experience in each app. In terms of the technology used, it is a hybrid application developed in Ionic with Capacitor, and whose data source is a Rest API based on Symfony and MySQL.
- Front-endIonic + Capacitor
- Back-endAPI Rest Symfony + MySQL
