Design a brand, a service, and a platform to make everyday life easier
We partnered with Lagunklik to build an ecosystem that integrates brand strategy, service design, digital products, and activation, transforming a market opportunity into a cohesive, useful experience that’s ready to scale.
Turn a real market opportunity into a brand that is clear, approachable, and capable of building trust from the very first interaction.
From a Recognized Opportunity to a Purpose-Driven Brand
Lagunklik was born out of a clear insight. There is a real need to make it easier to hire home services, connecting people seeking quick and reliable solutions with professionals who need greater visibility, stability, and opportunities. The challenge of the project, backed by the LABORAL Kutxa Group, is to turn that opportunity into a clear, relevant, and distinctive proposition capable of building trust from the very first interaction.
At Workoholics, we focused on standardizing the brand to give Lagunklik a solid, consistent foundation ready for growth. We worked on storytelling, defined the verbal framework, and developed the brand book to build a brand that is approachable, clear, and actionable. It wasn’t just about naming or packaging a set of services, but about giving the brand a voice, a purpose, and a consistent way of engaging with all its audiences.
Design the service before designing the interface
Before tackling the digital product, we worked on the service design to organize the overall experience. It was necessary to understand how customers, professionals, and the brand interacted, identify friction points, simplify processes, and define a proposition that would add value for all parties. This work allowed us to transform Lagunklik into an experience designed to make daily life easier, simplify the process of hiring services, and build trust at every touchpoint.
A scalable digital ecosystem that connects web apps and mobile apps on a single technological architecture, delivering a consistent experience that is ready to evolve and adapt to business needs.
Technology
Based on the strategic definition, we designed and developed the digital platform—a webapp designed to facilitate access to the service, streamline the application process, and guide users throughout the entire process. Designed as a scalable tool, the solution is built on a monorepo architecture managed with Nx to facilitate code sharing and a modular organization that encompasses the website, various private areas, and the mobile app, built with Angular as the primary framework and Ionic as the UI component library. The backend uses Strapi as a headless CMS and source for dynamic content management. Additionally, it integrates with the Odoo CRM and third-party APIs to address various service and business needs.
We evolved the experience into a mobile app for customers, expanding the digital ecosystem and fostering a more continuous, convenient, and direct relationship with the brand. Developed as a hybrid app, the solution can be deployed on iOS and Android from a single codebase, optimizing development and maintenance times. To achieve this, it uses Capacitor as a tool to package the mobile app and access native iOS/Android features. The app connects to the same Strapi CMS as its data source, ensuring consistency across channels and facilitating more efficient management of content and the user experience.
The project was developed in collaboration with Irontec and Digital 5, combining strategic vision, design, technology, and ongoing support to build a robust and scalable solution. This approach—which integrates brand, service, product, and communication—has been key to transforming Lagunklik into a cohesive, actionable ecosystem that is poised to continue evolving.
- FrontendAngular
- BackendStrapi
- CRMOdoo
- StoresiOS + Android
- Frontend AppIonic + Capacitor
An experience designed to make life easier for those seeking services and to offer new opportunities to those who provide them.
Designing for different audiences, creating a unified experience
One of the keys to the project has been designing a brand experience capable of responding to the different audiences Lagunklik targets. On one hand, users seeking speed, clarity, and peace of mind. On the other, professionals who need tools, visibility, and an environment that allows them to work better. The entire ecosystem is built with this dual perspective in mind, to create a balanced, useful, and sustainable relationship for both parties.
We promote the brand through social media and campaigns to raise awareness, open up new opportunities, and grow the business.
Branding Activation to Drive Growth
To establish Lagunklik as a dynamic brand with a presence across various channels and communication aligned with its core values, we worked closely with the team on stakeholder engagement, social media management, and the creation of campaigns designed to activate the brand, build awareness, and generate new opportunities. This ongoing activation supports the project’s growth and strengthens its market position.
Stats
The digital strategy—which combines social media, campaigns, email marketing, and offline initiatives—has boosted Lagunklik’s visibility in search engines. As a result, impressions for brand-related searches increased by 64%, strengthening brand awareness and expanding its reach to new audiences.
The growth in organic traffic is the result of a comprehensive digital strategy that has strengthened Lagunklik’s presence on search engines by combining content creation, engagement on digital channels, and increased brand awareness.
The growth of the Instagram community reflects the success of the content strategy and a stronger connection with the audience.
The increase in requests for quotes reflects Lagunklik's growing visibility and a rising interest in its services.
Credits
- Nagore Frías
- Patricia Martinez
- Danilo Triana
- Amaia Cano
- Anaitz Cid
- Jaime Polo
- Gorka Muñoz
- Imanol Arenaza
- Jon Ledesma
- Jone Vispo
- Estibaliz Sedano
- Lagunklik
