CASIO is a clear example of innovation and adaptation. A culture that also permeates the brand's distributors. As in the case of Cronoland, which after more than 20 years as its official distributor in Spain, is now competing with its own online store.
Cronoland set us a challenge: e-commerce must replicate the experience of a physical store but in the digital realm. Thus, elements such as service proximity, trust formation, product advice and knowledge make up Cronoland's distinctive value proposition.
The advantages of traditional retail are the main strength of the digital experience devised for Cronoland.
The launch of Cronoland comes on the eve of Black Friday and the subsequent Christmas campaign. A scenario we are ready for with a complete full-funnel conversion strategy that includes Social Media actions, SEO, and the launch of advertising campaigns via Google and Facebook Ads. A strategy supported by an advanced web analytics plan, which enables us to understand action effectiveness and extract the conclusions necessary to progress website conversion rate optimisation.