We started at Worköholics using different co-creation sessions and the Design Thinking methodology in conjunction with the Euskaltel team, to outline the different types of buyer persona and their interaction flows. All to create a personalised space for each customer. Placing the user at the centre of the strategy enables us to optimise how Euskaltel relates to its target audience.
We make available to each customer our technological and strategic design capability to create mobile applications adapted to the needs of each project, covering the entire process from definition, design and development to product launch, monitoring and constant optimisation.
The Euskaltel app, developed in conjunction with our technological partner Irontec, is a hybrid application developed with Angular and Ionic that provides a presence on different operating systems (iOS and Android) via a single development. This project also includes a private web area developed in Angular, which facilitates (or speeds up, etc.) the transfer of the same functionality as in the mobile application.
The app is a complete digital tool that promotes loyalty and communication between Euskaltel and its customers in an agile and simple manner. The application enables users to view their consumption in real-time, activate and configure their services, consult all of their billing and contract information, or purchase service vouchers, giving users total independence and autonomy.
Application development via the Ionic framework enables us to distribute the application in an agile and efficient manner on different platforms using the same source code.