As a starting point, the current ecosystem of the Gizakia Foundation is analyzed in depth in order to know its services and positioning, as well as the supports and communication tools they have.
Based on the results of the study, the need to change the focus of the communication actions that start from the foundation has been detected, adapting them to the target audience. To do this, we develop a communication strategy that appeals directly to the user and, together with the Gizakia team, we carry out a restructuring of its services. To facilitate the connection with the public, we adapt the visual and verbal language of the services so that the different target groups can feel identified.
We use Design Thinking methodology and establish collaborative relationships to support companies and organizations like Gizakia in their communication and brand positioning processes. We get involved with each project from within, applying a strategic vision and playing the role of catalysts for change.
The collaboration between Workohölics and the Gizakia Foundation did not come about by chance. Together we have previously tackled other projects on different aspects of its development as a social entity.
A relationship that is maintained over time, giving us the opportunity to monitor their work, contributing with our know-how in different areas of work at Fundación Gizakia and feeling part of their team and their processes in order to guide them towards their goals.