The power of music. Corporate website for a sector leader.
- Communication
Last Tour's corporate website redesign project arose with a clear objective: build a dynamic and versatile website, capable of transmitting all of the company's know-how and reflect the incessant activity of a promoter that, with over 15 years’ experience, has become a leader in the music industry both locally and internationally.
Last Tour's extensive portfolio of products and services, and its constant news generation, presented us with a major challenge. A challenge we met with a clear interface design with great visual impact, combined with a web architecture designed to bring the most relevant information to the user in a clear and orderly manner. Impossible to get lost.
More than an events calendar and a catalogue of artists
Entirely conversion-oriented, the new digital asset developed by Worköholics in conjunction with Irontec, was conceived to offer the user the possibility of purchasing tickets for concerts and events promoted by Last Tour.
Artist discovery, promotion and representation is another area in which our customer is successful. Last Tour’s large catalogue of bands, solo artists, DJs etc. should have a prominent presence on the new website to promote bookings.
One of the priorities of the project is to promote and facilitate the sale of tickets for events organised by Last Tour as well as the booking of artists.
Festivals, marketing, and even a record label
Specifically, Last Tour organises and promotes six music festivals: Bilbao BBK Live, Azkena Rock Festival or BIME are just a few examples of mass gatherings that, at least for the moment, will have to now wait to receive the thousands of people who regularly attended in their thousands every year. In the meantime, they constitute one of the sections of the Last Tour website, where they hibernate waiting to come back stronger than ever.
A website with a global vocation
The music promoter now has a multilingual website with a global vocation that responds to the needs of a highly diversified and constantly evolving business. Festivals, calendar, news, training, marketing services, corporate information, operation of event spaces and venues, press area, or record labels such as Oso Polita. They all have a place on Last Tour's new corporate website.
Last Tour's new website responds to a diversified and constantly evolving business model.