From recruitment to loyalty. A 100% digital operator.
- Digital product
- Digital business
The Virgin multinational has landed in the Spanish marketplace to compete in the telecom sector. Worköholics is working on its launch by developing its purchasing process and the creation of its website and app customer areas. We welcome Virgin telco, the new all-digital operator.
Current and future customers are now in control and can configure and manage their tariffs and tailor-made services free of intermediaries. Virgin telco “breaks the mould” by offering landline, mobile, internet and TV services without pre-defined plans.
A multidisciplinary journey hand in hand with the customer
The challenge is twofold: on the one hand attract new customers, providing total freedom to configure a custom rate and, on the other hand, to build customer loyalty by providing an environment in which they can control and modify their services. Virgin Telco also removes barriers so people can perform the entire buying process via the app or website, without intermediaries.
Born during confinement
In addition to the initial project brief, we were presented with the additional challenge posed by the 2020 pandemic. A situation that changed how we work and relate not only with our customers but also within the team, implementing new forms of communication and interaction. Through our commitment and effort, we were able to quickly adapt to the situation, and implement the proposal for Virgin Telco, our first project in confinement.
Simple and customised processes, no detours
We designed intuitive and easy-to-use digital tools so users can find what they are interested in and create their own rates. We also focused on Virgin Telco's existing customers by creating a private customer area and a mobile app where they can access information on all their products and services and create new contracts.
All based on flexibility and the ability to adapt to changes and applications in other environments.
Configure your rate, only keep what matters
Virgin Telco offers the possibility to create a fully customised rate, free from the customary closed plans on the market. To do so, we developed a price configurator that displays different contract options as services are selected, to provide a customised service.
Multifunctional development
We used Web Components and Angular technology to create the configurator and used parameterization systems to transfer the development to other platforms.
Thanks to such possibilities, we created mini configurators for Virgin Telco that guide users in making simple decisions, such as the brands’ home coverage checker.
The use of Web Components and Angular provides a flexible development that we can apply directly to different types of environments and tools.
Agile decisions, autonomous customers
The aim is for people to take ownership and control of their services, which is why we give them full autonomy to manage their products and enter into new contracts. Via the mobile app and the customer area of the website, customers can easily manage their products, services and documentation, creating a comfortable omnichannel experience, as both spaces maintain the same structure, so moving from one to the other does not involve extra effort.
Responsive design
As with the software development, Virgin telco's design system is also modular and flexible, allowing us to quickly address changes that can be deployed on any platform. In addition, we have applied the brand's own style guide to adapt to its communications identity: fresh, casual and free of technical terms.
Direct recruitment without leaving the Internet
If you've ever imagined being able to add new products to your rates independently and without intermediaries, with Virgin Telco you can. We have created simple flows on the website and in the app to sign contracts and perform other actions quickly and easily. Also,in collaboration with our partner Irontec, we have developed a shopping cart to complete the purchasing process, unlike other operators that still rely on the telephone. By removing the barrier posed by this last step, the conversion rate is optimised.
An application with industry recognition
This hybrid mobile application was developed using Ionic, so it can be viewed on different platforms.
Virgin Telco's customer app is a key part of its relationship with its customers and won second prize in the best app category at the Anuaria 2020 awards, Spain's most prestigious design awards.
Anuaria Selection 2020
Anuaria award to the best app
The Ionic framework enabled us to build an application that can be accessed via the web and mobile devices. Moreover, using the same code it can be distributed on different platforms such as Android and IOS.
A multidisciplinary journey hand in hand with the customer
The challenge is twofold: on the one hand attract new customers, providing total freedom to configure a custom rate and, on the other hand, to build customer loyalty by providing an environment in which they can control and modify their services. Virgin Telco also removes barriers so people can perform the entire buying process via the app or website, without intermediaries.
All of the information at your fingertips
In line with the brand's philosophy, customers have complete independence. Using the mobile application or the website, users can access their private area at any time to conduct their transactions and keep everything under control.
